Articles on this Page
- 05/20/19--04:19: _Management Analysts
- 05/20/19--04:19: _How Has the Managem...
- 05/20/19--04:19: _Management Consulti...
- 07/23/19--03:59: _What Was the Open-D...
- 08/09/19--23:40: _How To Create A Cor...
- 09/18/19--04:33: _Ways to Support Emp...
- 09/26/19--03:22: _Financial Planning ...
- 10/01/19--04:34: _What is Marketing? ...
- 10/04/19--06:32: _Overhauling Your Bu...
- 10/04/19--06:34: _13 Signs Your Workp...
- 10/04/19--06:37: _12 Ways To Get Out ...
- 10/04/19--06:43: _13 Coaching Profess...
- 10/04/19--06:48: _Here’s How To Take ...
- 09/25/19--13:43: _Know Your Audience:...
- 10/09/19--03:44: _10 Traits Any HR Pr...
- 10/15/19--02:21: _What is a Sales Pla...
- 10/22/19--04:20: _How to Write an Eng...
- 10/23/19--23:34: _What is a Sales Lea...
- 11/01/19--07:35: _14 Major Considerat...
- 11/01/19--07:43: _These 13 Nonverbal ...
- 11/01/19--07:49: _15 Coaches Share Ho...
- 11/01/19--08:07: _Is Your Business Ov...
- 01/20/12--05:17: _The Top 10 Highest ...
- 02/19/12--19:27: _10 Deadliest Occupa...
- 10/15/12--11:19: _10 Great TED Lectur...
- 06/05/13--07:13: _Are talent manageme...
- 11/06/19--02:53: _How to Calm Communi...
- 05/20/19--04:19: Management Analysts
- 05/20/19--04:19: How Has the Management Consulting Career Evolved?
- 05/20/19--04:19: Management Consulting | Kamyar Shah
- Criticism of Foreigners in China
- War Between China and Japan. While Trade Sanctions Between the US and Japan
- US Affection for Eastern Asia
- Leads to a good relationship between workers and bosses
- Generation of ideas by employees
- Timely resolution of issues or challenges facing workers
- Improvement in quality of work which leads to an increase in income
- Employees fear to lose their work by being open. Some avoid intimidation by other workers or senior employees.
- Some organizations deploy this policy to avoid the creation of labor unions
- Tensions between employees. As supervisors may feel disrespect by other workers.
- 08/09/19--23:40: How To Create A Corporate Compliance Program
- 09/18/19--04:33: Ways to Support Employee Growth and Development
- 09/26/19--03:22: Financial Planning – Definition, Objectives, and Importance
- For Optimum Fund Raising
- Determine Capital Structure
- Helps in Financing the Right Projects
- Give Investor Confidence
- Helps You Survive Turbulent Times
- Links Present and Future
- Helps in Operational Activities
- 10/01/19--04:34: What is Marketing? Types of Marketing
- Identifying a business goal
- Market Research and learning about one’s customers
- Competitor Analysis
- Defining a Unique Selling Proposition (USP)
- Choosing the right marketing channel
- Affiliate Marketing
- Social Media Marketing
- Word of Mouth Marketing(WOMM)
- Content Marketing
- Search Engine Optimization
- Email Marketing
- Influencer Marketing
- Brand Marketing
- Cause Marketing
- 10/04/19--06:34: 13 Signs Your Workplace Is Toxic Enough To Warrant Quitting
- 10/09/19--03:44: 10 Traits Any HR Professional Should Possess
- 10/15/19--02:21: What is a Sales Plan? A Comprehensive Guide to Create a Sales Plan
- Give people unfamiliar with your type of business and idea about what you do and the potential for you to succeed.
- Touch on your marketing, management and financial strategies. It should also be able to show projections for your business going forward. In general, it should touch every part of the information given in your sales plan as a whole.
- provide briefs on how and when your business was formed, where it is located and its form (partnership, PLC, LLC or sole proprietorship)
- highlight the value your product or service brings to your consumers. It should describe in concise grammar the benefits your product brings to its target population
- detail your business goals and revenue targets. It is important that you map out what your short and long term goals and the revenue you predict to rake in at every milestone.
- Clearly establish your position in the market and document the exact niche of your product or services.
- Project the growth of your business by studying market trends and consumer wants.
- It is also necessary you consider the geographic limits of your market.
- Establish a pricing strategy and stick to it. Conduct research on similar products and services and set prices for yours accordingly
- Define in clear terms your advertising medium. Determine when and whether to use websites, television advertising, magazine publications, and banners.
- It is essential that you document the sales strategies that have proven effective in the past.
- You should also outline the approach your sales team would apply in the short and long term runs to generate leads and close deals.
- A Sales Plan defines a set of sales targets for the business
- choose sales strategies that are suited to your target market
- A Sales plan identify sales tactics for a sales team
- A Sales plan, activate, motivate and focus a sales team
- budget and clarify steps you’ll take to achieve your targets
- A Sales plan helps to review your goals periodically and improve your approaches to sales.
- 10/22/19--04:20: How to Write an Engaging Job Description
- Job Title
- The purpose of the job – This will fit more into the job description section.
- Job details – A job title shouldn’t contain any job details to avoid confusion. Here’s an example of a job title that looks taken out of context.
- Buzzwords – On the examples above you can see the words superstar and multi-talented present in the job title. Glassdoor reports that such buzzwords have been overused in the past 5 years, however, they carry no value. A job title should be perceived literally, not to mention that such words can be discouraging.
- Job Summary
- Start with addressing applicants directly – This will allow a higher level of engagement and personalization.
- Briefly describe job duties and place them in relation to the strategy of your company and your corporate values. This will allow potential job applicants to understand, whether their attitude and job skills are in line with your corporate culture.
- Fruits of the labor – End with how the results of their work will positively impact the company’s strategy and how their skills can contribute to the company’s success.
- Detailed but concise – Don’t leave out any responsibilities that a particular job position should cover, otherwise you create an unpleasant surprise for a person who will occupy this position.
- With highlighted day-to-day activities – This will help job candidates understand the work environment and what their typical workday will look like.
- Described in relation to the organization – Point out how these responsibilities will fit into the strategy of the organization and which end result is expected.
- Job Requirements
- addressing the candidate directly – Some employers have a habit of addressing candidates in a rather elusive manner, like ‘our ideal candidate’ or ‘we expect our candidate to be’, which sounds discriminatory and creates unnecessary pressure. By addressing the candidates directly, you speak to all of them in an equal manner.
- Outlining the key qualities right away – It is the right move to define the kind of personality the employer is looking for before listing other requirements. You are searching for a person that is right for your team, and candidates want to know right away, whether they are a good fit for your organization.
- Job isn’t just about working – In the description above, the employer not only lists the responsibilities but also points them out as something that the ideal job candidate should enjoy doing.
- Company Description and Benefits
- Benefits that candidates will have access to – this includes social benefits, education opportunities, working hours.
- Information on promotions – the information, important to all job candidates since they expect the opportunity for professional growth.
- Brief description of the company – projects, products, and corporate policy.
- Salary and Financial Benefits
- for negotiating advantage
- to exclude unfit candidates
- Application Process
- 10/23/19--23:34: What is a Sales Lead? 10 Ways To Generate Sales Leads
- Ensure you use a clear, current and professional picture that reflects in every way your professional demeanor as your profile picture.
- Try to establish connections with a large number on your network. This is because the more connections you have on your network, the wider your coverage and the people who see your products and services. You need not be best friends with whoever you make connections with.
- Request for recommendations from your current clients which should be written to showcase the quality of your work. In addition, it shows that your clients can vouch for your professionalism, value, and effectiveness.
- You reach a larger number of targets if you can broaden your professional brand to social media platforms like Twitter, Instagram, Facebook for business and Snapchat.
- Outline the pain points
- Explain a value message
- Name a big client
- Qualify your message
- Include product description in your mail
- Reach out to the prospect one more time.
- 11/01/19--07:35: 14 Major Considerations For Leaders Planning An Employee Retreat
- 11/01/19--07:43: These 13 Nonverbal Cues Could Hurt You During A Job Interview
- 01/20/12--05:17: The Top 10 Highest Paying HR Jobs
- 02/19/12--19:27: 10 Deadliest Occupational Diseases in History
- 10/15/12--11:19: 10 Great TED Lectures on Work and Success
- 06/05/13--07:13: Are talent management systems worth it?
- 11/06/19--02:53: How to Calm Community Worries During Corporate Hardship?
Management consulting is a $250 billion industry and growing, according to Inc. magazine. The job outlook for the next decade predicts a faster-than-average 12 percent growth, with almost 100,000 new jobs coming online in the next decade.
Does the title “management consultant” make you think of a vague, nondescript role? This could be true – management consulting opportunities and duties round out a vast area of the spectrum. …
What Was the Open-Door Policy?
The Open Door policy was a statement of principles initiated by the United States in 1899 and 1900. “This is a policy that was a trade pact between powerful economic countries like US, China, EU powerful countries, and Japan. It was started in the late 19th century by John Hay a former US Secretary of State. This was to allow countries to freely trade with China. This is because at that moment China had no trade pact with any country.”
This pact was to ensure equality in trading with China at that time. Not for one country to control entire China when it comes to trade.
In Business, “The creation of the open-door policy was to make it easy for junior employees to reach out to senior employees when they have an issue. “For example, if there is a departmental issue, the conflict between workers, ideas to improve the workplace, etc. It is not necessary for an employee to follow protocol but go to an office that they will receive assistance instantly.
What Led to Creation of Open-Door Policy?
In this article will major on open-door policy in foreign affairs. So, why was it created? This is a question you might be asking yourself. As earlier said, the US started it. This was to ensure trade equality in China. The main reason that led to this pact was that the US had doubts that it might lose its trade with China.
Additionally, this is after many of the powerful countries at that time had gone to China for reasons like colonization and gaining of territories. The US was kind of unlucky as it was one of the countries that arrived in China late.
On arrival, other countries had set up trade centers and had a better opportunity to trade in China which could have locked out countries like the US. Initially, the US had no concern to go to China. The interest came after the conclusion of the war between them and Spain. However, it had massive land in the Philippines that made them more anxious to acquire land in China too.
And on seeing other countries had already settled in China it made them more interested to have a share of China as it was a great place to trade. This could not have gone down easy as other countries had huge territories in China which could make access for American goods to China challenging. The Netherlands, Belgium, Great Britain, France, Russia, Italy, and Japan had already pitched camp in China.
Japan has access to China after defeating them in the Sino-Japanese war that took place between 1894 and 1895. With such countries, it could have been challenging for the US to trade effectively in China. Hence, led to the Open-Door policy.
The Implementation of the Open-Door Policy
The policy was ready to function but how what was its implementation strategy? The US President as of that time William McKinley expressed his desire for a policy that would allow other countries to trade freely in China. And not to be denied trade access by other countries that have set protectorate in China already.
After consolations, the Secretary of State John Hay initiated consulting other countries that were in China already. He went to all those countries to push for this policy. In the policy administrators of Chinese origin were the one to overlook at trade. Besides, all countries would have equal share when it comes to trading with China. This will create a level playing field for all countries barring one country from locking out countries from trading with China.
However, none of the countries that John Hay approached approved or denied this policy. Countries like Great Britain, Netherlands, Italy, and France without endorsement supported this policy. This made the US secretary of state to formally announce the enactment of this policy. It eventually became a trading policy in China.
Trade restrictions to Japan by the US were implemented as Japan was in war with China again in 1937. The open-door policy was being used until Japan lost World War 2 and China’s civil war concluded.
Effects of Open-Door Policy
After China had the power to fully manage its affairs the trade policy continued but open-door policy changed to China’s policy enabling other countries to openly trade in China and finance projects too. This policy had major effects. They comprise of:
With this policy, many countries had access to China which led to the influx of foreigners in China. The Chinese nationals saw them as colonizers hence retaliations against them began. Such occurrences like the Boxers or Social of Righteous Harmonious Fist movements began retaliating against foreigners. This was in 1899 but foreign countries fought back and won against them in 1901. This rebellion against foreigners didn’t go well as the fight against them continued.
Violation of the Open-Door policy by Japan led to major effects. After winning the first Sino-Japanese war Japan wanted the expansion to its territory (Manchuria) and trade zones in China. This move angered both the US, China, and other countries present in China at that time. In 1922 all countries in China at that time assembled at Washington for the Washington Naval Conference. This conference led to the agreement of nine treaties and China to become a sovereign state.
Later in 1915 Japan went against the treaties agreement in Washington and the open-door policy and had twenty-one demands for China to enact. Leading to criticism by other countries and later another Sino-Japanese war that lasted for eight years (1937-1945). The violation was known as the Mukden Incident. This mad the US to issue trade restrictions to Japan. In 1941 Japan bombed the Pearl Harbor. This move led to World War 2 between Japan and the US.
Making money was the key issue for the US to bring up the open-door policy. This made them more influential in Eastern Asia and after successful trade with China, they sought to trade with other countries too. However, their presence in East Asia had negative effects too. Like war with Japan and the Boxer Rebellion.
Conclusion of the Open-Door Policy
After winning the civil war China 1949 the open-door policy became inexistent.
This term means that senior organization employees such as managing directors, supervisors, etc. can be easily accessed by junior staff members at any time. This is a policy whereby there is a good relationship between all members of an organization despite their positions.
“In other words where their ideas can be taken into consideration faster rather than taking time to reach the appropriate employee.” To improve the working conditions of your organization you can adopt this policy and you will see the change instantly. However, this policy has its demerits too. Will discuss and see how you can avoid such issues from occurring.
Pros of Open-Door Policy in Business
Cons of Open-Door Policy in Business
The post What Was the Open-Door Policy? The Implementation & Effects of Open-Door Policy appeared first on Management Study HQ.
How To Create A Corporate Compliance Program
Compliance has long been a hot topic in the corporate world. With new laws such as GDPR, HIPAA, and CCPA being introduced, many companies are rushing to ensure that their operations are compliant with an evolving regulatory environment. Adhering to current rules and regulations is critical for any business that’s looking for longevity and growth.
Unfortunately, many companies find themselves in violation of various laws because they don’t have a robust framework for monitoring compliance. Indeed, compliance is a daily responsibility that begins with each employee and ends with oversight from the management team.
For your business to truly maintain compliance with all relevant industry regulations, you’ll need to create a compliance program. The primary purpose of a compliance program is to detect and prevent mistakes, manage risks that may occur in your business, and enlighten employees on their specific roles within the organization.
Why is Compliance Program Important?
As the regulatory environment continues to become more complex, businesses are faced with the challenge of remaining compliant with multiple rules and regulations. Some laws govern data management, vendors, customers, financial transactions, and much more. Therefore, keeping up with all these requirements will necessitate a reliable system that helps you coordinate activities across the entire organization.
Being non-compliant in today’s business environment is not an option. You can face costly fines, a damaged reputation, and loss of customer trust. Furthermore, the social media era can fan the flames of a scandal in just a matter of minutes.
A corporate compliance program allows your company to document all relevant activities as proof of adherence to current regulations. You will also be able to train your workforce on the significance of compliance during daily operations. Finally, a compliance program enables your business to remain agile and responsive to changes in the regulatory environment.
With an effective compliance program, your business will be able to assure both internal and external stakeholders that all activities are being carried out in line with current laws.
Steps to Creating a Corporate Compliance Program
If you’re looking to implement a compliance program for your organization, you may be wondering where to start. There is no one-size-fits-all approach to compliance, meaning that the type of program you implement will depend on the industry, size, and risk profile of your business.
An effective compliance program cuts through lengthy processes, internal department procedures, and corporate governance. It’s all about optimizing your daily workforce to adhere to current laws set forth by the relevant institutions. To help you get started on the right foot, here are critical steps you should take when creating a corporate compliance program.
1. Consider Your Intended Results
Even before jumping into the policies, structures, and procedures that you need to establish compliance, you should first reflect on your intended results. What are you looking to achieve with this compliance program? Which specific risks are you trying to avoid during the process?
For example, your organization may be attempting to adjust its data collection policies to fall in line with CCPA guidelines. To achieve this goal, you’ll need to implement new data processing workflows that promote transparency and accessibility for your customers. These new workflows will make it easier for you to demonstrate compliance with CCPA data security guidelines.
By focusing on the goals of your compliance program, you can develop an effective, objective, and reliable framework for remaining compliant within a rapidly evolving regulatory environment.
2. Involve Management and Stakeholders
Being non-compliant with established laws and safety practices can result in significant consequences. From financial loss to injuries, data breaches, and reputation damage, your operations could potentially become crippled by failing to comply with current regulations. However, many leaders within companies tend to delegate compliance to junior staff. When management doesn’t set the tone for compliance, other employees will also take a back seat when it comes to following these requirements.
Organizational leaders should be directly involved in all compliance-related activity. They should be in the front lines when it comes to establishing structures, processes, and workflows that directly impact the success of an organization’s compliance program. Furthermore, management should spark debate in compliance by talking and writing about these topics.
By setting a positive example through their daily behavior, organizational leaders can spark a culture of compliance within their organizations and avoid falling into the trap of risks and fines.
3. Have an Oversight Team in Place
To bridge the gap between employees and management, your compliance program should have an oversight team in place. The oversight team will provide resources to various stakeholders for required activities while supervising employees to ensure that they carry out their responsibilities in line with company expectations. The oversight team should also report regularly to management about current challenges, loopholes, and resource shortages.
An excellent example of oversight comes during GDPR compliance. Because GDPR is designed to provide security and transparency in customer data, your oversight team will play a critical role when ensuring that consent, data management, and auditing guidelines are being strictly adhered to at all times.
4. Carry out a Risk Assessment
Your corporate compliance program wouldn’t be complete without a risk assessment. Risk assessment involves identifying, evaluating, and mitigating potential risks that might occur within your organization. During this process, you should include a thorough analysis of your business environment, vendors, industry, and government regulations.
A risk assessment allows you to understand the impact that potential threats could cause while prioritizing and managing the most urgent risks. Indeed, having a solid grasp of your risk environment is one of the best ways of ensuring the objectivity of your compliance program.
5. Develop a Risk Management Plan
As part of compliance, you also need to have a strategy for managing the current risks that you face. Risk management is a robust process that involves identifying threats to operational stability, aligning these threats to your business objectives, and developing specific steps that can address your risk environment. Some of these steps include purchasing insurance coverage, transferring risk to a third party vendor, and developing a disaster response strategy.
6. Training Personnel on Maintaining Compliance
A corporate compliance program will only be as effective as how it’s being implemented. Your employees will be at the forefront of putting your plans into action daily. Therefore, training staff on current guidelines, risks, and consequences of non-compliance will be critical.
Every worker should know their role in protecting the company from violations and threats. In this way, you’ll be able to maintain an auditable trail of compliance from the bottom to the top of your organization.
7. Timely Reporting
Speaking of audit trails, your compliance program should include robust reporting so you can provide evidence of compliance when needed. Implement a documentation trail (preferably using the software) that can be verified by both internal and external stakeholders. Detailed reports make auditing more straightforward, and you can provide proof of compliance during a specific period.
Reports are also a resource that you can use to measure performance while implementing a plan for continuous improvement.
3 Ways to Support Employee Growth and Development
Supporting your employees’ growth and development is one of the smartest decisions you will ever make as an employer. It has three key benefits. One, when you invest in your employees, you get to keep them for the long term. Replacing a good employee is expensive and it might be very difficult to get the same kind of talent. Two, investing in your employees creates a good reputation for your company. You will be able to attract good talent even when you are not advertising. Three, supporting your employees will grow their skills. They will, in turn, apply those skills to grow your company. Therefore, it becomes a win for everybody. This article highlights three key steps you can take to support the growth and development of your employees.
One of the steps you can take is to create an employee training program to grow the skills and knowledge of your employees. Train your employees to expand their skills and to help them perform well in all areas. Training can also be done to cover emerging trends. If your employees are not up-to-date with the current happenings in your industry, you risk lagging behind in business. For your company to survive in today’s ever-changing world, you have to invest in training and even involve the experts. You can have training for new employees and then continual training based on your company’s needs and changes in the industry. Training will cost your company money and time, but it is an investment that will pay off in the long run. Training can be on the job, classroom-based or online.
Convenient Time Off For Exams
Some students will take want to train outside work at their own convenience. Programs such as Everglades University management programs have an option to study online and thus your employees can study without asking for time off to go to class. However, they may need some time off during assessments and exams or when meeting with their lecturers. As an employer, you can support them by allowing them to take their off days on days when they are studying for or taking exams. Also, you can give them other benefits such as allowing them to clump shifts together so they can have enough time to work on their exams. However, you should have some guidelines and restrictions so that people don’t take advantage of your support and to avoid inconvenience.
Finally, have a continuous evaluation for your employees. When you evaluate your team, you will be able to see where you should focus your training and support. Also, employees can work on their weak areas by themselves when you show them where they are failing or performing below standard. Sit down with your members and discuss their performance and the steps both of you can take to get better results in the future. Finally, when doing an assessment, don’t focus on their weaknesses only. Highlight areas where they are performing well and congratulate and reward them for their good performance.
Investing in the growth and development of your employees is good for the performance of your company but it is also something you should do show support to the people who work so hard to grow your business.
Financial Planning – Definition, Objectives, and Importance
Definition of Financial Planning
“Financial planning is a statement estimating the amount of capital and determining its composition”.
If you are serious about attaining financial independence you most likely do what many financial gurus say e.g. you save your money, have a budget, live below your means, look for ways to increase your income and so on. These ideas are not just for individuals but are also a must-do for any organization if it’s to remain afloat and manage its money well. Financial planning for an organization is the process of determining how they will fund their activities to ensure they meet their strategic goals and objectives.
In the financial plan, activities are matched with the resources, equipment, and materials needed for it to be achieved and a time frame is also listed. Financial planning confirms to a business that what it has set out to achieve is possible to form a financial point of view. It sets out in advance, according to your cash reserves and future expected earnings, how much to spend and what to spend it on.
How to Do Financial Planning
1. Determine The Total Capital Requirements For a Business
Financial planning is usually done by the business financial manager. The financial manager first looks at the business environment they operate in, this will tell him/her how the sales performance of the business will look like in the coming months or years. If the sales are to take an upward trajectory he needs to plan for that. The business will need to increase its production to meet increasing sales so funds for this need to be sourced and allocated.
2. Work Out How to Raise and Allocate the Money Required
After getting to know how much money is required by the business the next step is getting the funds. The business can either use its own reserves, revenue for the growth or source for funding externally. External sources could include the sale of company shares, bank loans, debentures, etc. Once the funds are available suitable policies for proper utilization and administration of the money must be followed.
3. Financial Planning Doesn’t Stop After Raising Funds For The Business
A financial manager also has to look at various investment opportunities and determine if they make business sense to go into. Create a financial plan is both short and long-term. In the short term you come up with budgets which detail how the money will be spent over a period of one year or less, long-term you focus on a capital expenditure plan.
Objectives of a Financial Plan
They are two key objectives financial planning seeks to address:
1. Ensure a Business Has Funds to Smoothly Run Its Operations
Whether it is the purchase of a long-term asset, day to day expenses a financial plan shows how a business will meet these requirements. It outlines how the money will be earned and used to ensure funds are always available when needed.
2. Avoid Unnecessary Raising of Resources
Financial planning lets you know how much money you need to inject into the business for it to grow. If you don’t know what you require you might spend a lot of time and money raising resources you don’t need, which is not good. With a financial plan, you have a clear picture of what capital is enough so you don’t raise excess. However, should you have a surplus financial planning dictates that that money be spent on a profitable venture instead of lying idle?
Importance of Financial Planning
As I have already mentioned as a business you don’t want to have fewer funds this will hamper your operations negatively. So, to avoid under or overcapitalization does financial planning, it will tell you how much capital you need.
Organizations raise short, medium, and long-term funds from various sources. When doing a financial plan, you will determine how to raise the money for the various stages. Generally, long-term funds are contributed by shareholders, debenture holders, for the medium-term business look to financial institutions while for short-term commercial banks.
Because financial planning looks at the company spending you can choose the best investments which guarantee the best return on investment. You will be able to choose this given that as you come up with the financial plan you will be comparing the various investments proposed.
If somebody is to invest in your business they definitely what to know that you understand what you are doing. Ensuring that your business does financial planning will make it easier for you to attract investors. If they ask for the numbers you can give them that and not guessing things when they ask the tough question.
Remember I told you the first step to financial planning is studying your business environment. Because you had already anticipated and determined your financial requirements the business will be able to manage shocks better than if it didn’t have a financial plan. One thing financial planning does is ensure you have cash reserves which you can use in bad times.
Financial planning outlines what is required now so as to achieve growth in the future i.e. this is the sales numbers we need to be able to achieve this level of growth in 2years.
Succeeding or failing in the production or distribution process largely depends on financing decisions. If proper financial plans are not made, for example, you have not put good plans to pay for trucks maintenance and serving of machinery, the smooth working in this department will be disrupted which only means one thing losses for your business.
As you can see financial planning is an integral part of any business. It is not just individuals who need financial planning even multi-nations do. If you are not already doing it starts today for the better financial management of your business.
The post Financial Planning – Definition, Objectives, and Importance appeared first on Management Study HQ.
What is Marketing?
The word marketing is arguably one of the most common terminologies used in the world of business. Marketing is so important that no business venture can survive without it. But come to think of it, what is marketing?
Marketing refers to those activities carried out by a business venture to promote their product or services online or traditionally. The purpose of any marketing endeavor is to create awareness and get potential customers choosing a company’s product or service over that of its competitors.
Tailoring one’s product or services to meet the needs of consumers is another vital aspect of marketing.
Peter F. Sticker says it all:
“Marketing aims to know and understand the consumer so well the product or service fits him and sells itself.”
The massive success of Apple Inc. is all thanks to Steve Jobs’ technical genius and most importantly, his extraordinary marketing skill. Jobs wasn’t just great at creating sophisticated tech. He understood the needs of consumers and made sure to develop innovative and beautifully designed products that satisfied those needs and desires.
Marketing and Branding
The effect marketing has on a brand cannot be overemphasized. While good marketing can help create a good impression in the mind of potential customers, black hat marketing methods, on the other hand, does the opposite.
No one enjoys having their browsing experience interrupted by an auto-play video ad. When a brand uses such a method to create awareness about its product or services, it only ends up ruining its reputation.
In addition to that, it is essential to note that marketing doesn’t start and end with brands just telling potential consumers how great their products or services are. Numerous studies have shown that people will only do business with a brand they know, like, and trust.
In today’s business world, brands have taken marketing to another level by genuinely showing how much they care for their customer’s wellbeing.
Building A Marketing Strategy
Brands wishing to get favorable results from a marketing campaign are expected to use the right marketing strategy.
A marketing strategy is a laid out plan a business comes up with for reaching its target audience and getting them to purchase what it offers.
Every business needs a marketing strategy if it wishes to succeed. Developing an effective marketing strategy takes time and expertise, but it remains a necessity even for start-ups.
A good marketing strategy should cover the following:
Types of Marketing
Over the years, marketing has evolved from what it used to be. When once there were only print media houses to promote a brand’s product or services, the advent of television and the internet changed the game. Now brands have a wide variety of marketing methods to choose from.
There are two forms of marketing; online marketing and offline marketing. The difference between both is that while one relies on print, radio, television, and word of mouth to reach its target audience, the latter uses the internet.
A brand may choose to work with either of these or use both. But between both, online marketing has proven to be the most employed. The reason for this isn’t farfetched; people now spend more time online than they do listening to the radio or watching television.
So let’s look at some of the different types of online marketing that are available to today’s businesses:
An affiliate helps promote the product of a brand on whatever online channel they see fit. The good thing with using this marketing method is that businesses only get to pay the affiliate when the latter’s promotion generates a sale. Affiliate marketing is an effective method as the publisher will do everything possible to market a brand’s products to consumers for the commission they stand to get.
Businesses employ this method to reach potential customers who already spend a great deal of their time on social media platforms. Great marketing on social media can help bring success to a business. It makes it easy for brands to interact with their customers and build a relationship. It can also help to drive leads and sales.
This is an unpaid form of marketing that has consumers doing all the work. WOMM is arguably one of the most trusted forms of marketing. According to a report from Nielsen, 92% of consumers trust recommendations from family and friends over other types of marketing. Satisfied customers take it upon themselves to tell others how much they appreciate a product or service. A company only gets to this level by offering products or services that are of premium quality.
Content marketing refers to any form of marketing that involves the creation, publication, and distribution of free content online. In an attempt to get the word out, businesses are known to spend heavily on content marketing each year. Content marketing uses videos, infographics, blogs, podcasts, social media posts, and persuasive copy to attract and convert prospects into customers.
Also known as SEO, this digital marketing method is the process of optimizing a website for visibility on search engines. The goal of employing this method is to create awareness and get potential customers to find and visit one’s website. The first page of Google is a profitable place for businesses. However, getting there doesn’t come easy. Companies spend a fortune optimizing their websites and web content to get ranked on the first page of the SERPs.
Email marketing is one of the most direct and effective ways a business can connect with leads, nurture them, and eventually convert them into customers. Email marketing is a digital marketing method where companies send emails to prospects and customers. The content of the emails could be educational, entertaining, or promotional as the case might be. On most occasions, the emails sent out aims at persuading potential customers to take actions that favor the brand.
This method of marketing orients itself around an influential individual. Influencer marketing is yet another effective marketing strategy. A company looking to promote its products or services reach out to an influencer in their industry or niche and find a mutually beneficial way to promote their offering to the influencer’s vast audience.
Retargeting is the practice of serving display ads to individuals who have engaged with one’s website or brand in the past. Businesses use this method to lure existing or potential customers to revisit their website or purchase what they offer. Studies have shown that 92% of people who visit a site for the first time aren’t looking to make a purchase. And so it becomes necessary for a brand to retarget these one-time visitors.
Brand marketing is a marketing move by brands to shape its public perception and to connect with its target audience. Brand marketing uses inspiration, storytelling, humor, and creativity to establish an emotional connection with existing and potential customers.
Companies promote and support a charitable cause to boost their brand awareness. Some examples of cause marketing include licensing of charity trademarks for use in sales, public awareness campaigns for breast cancer, Pampers, and UNICEF Partnership, etc. Cause marketing is well suited to companies that deal directly with consumers.
The Marketing Mix in the Digital Age
The “marketing mix”, also known as “the 4 Ps” of marketing is considered to be the foundation of your marketing plan.
The marketing mix is a particular combination of the product, its price, the methods to promote it, and the ways to make the product available to the customer. Based on its understanding of customers, a company develops its marketing mix of product, price, place, and promotion. The elements of the marketing mix are intricately and sensitively related to each other. The marketing mix is good or bad as a whole.
All the elements have to reinforce each other to enhance the experience of the customer. When a change is proposed to be made in one of the elements, it has to be checked if the changed element still fits with and reinforces other elements, or has it started contradicting other elements, making the marketing mix less effective in serving customers. Managers must manage these 4Ps in a way that customer satisfaction level is much higher than the competition. Decisions regarding the marketing mix form a major aspect of the implementation of the marketing concept.
Product decision involves deciding what goods or services should be offered to customers. The product or service serves the basic need of the customer. The product provides the primary value to the customer. The customer must have initially got interested in the company primarily because of the product or service it was producing or proposed to produce. All other elements should be reinforcing the value proposition of the product.
An important element of product strategy is new product development. As technologies and tastes change, products become out-of-date and inferior to the competition. So companies must replace them with new designs and features that customers value. The challenging task is to include the latest available technologies and solutions to the latest needs of the customer in a company’s product.
Product decisions involve choices regarding brand names, warranties, packaging, and services which should accompany the product offering
Price is the cost that the customer is willing to bear for the product and the way it is made available to him. Price represents on a unit basis what the company receives for the product which is being marketed. All other elements of the marketing mix represent costs. Marketers need to be very careful about pricing objectives, methods to arrive at a price and the factors which influence the setting of a price.
The company must also take into account the necessity to give discounts and allowances in some transactions. These requirements can influence the level of list price chosen. If discounts and concessions have to be given in certain transactions, the list price should have a negotiation margin built in it. Payment periods and credit terms also affect the real price received in any transaction. These kinds of decisions can affect the perceived value of a product.
In comparison to other elements of the marketing mix, the price can be changed easily. But an ill-considered change in price can change customer perceptions about the value of the marketing mix. In the absence of any objective knowledge about the quality of the product, the customer builds a strong association between price and quality. If the price of a product is reduced, customers may start regarding it as an inferior quality product.
If a company raises the price, customers may consider it a high-quality product, but there is also the risk that customers may regard the price too high for the value that they are getting from the product. Price change, though easy to make, should always be done taking into consideration the effect the change will have on the attractiveness or otherwise of the marketing mix.
Decisions have to be made with respect to the promotional mix: advertising, personal selling, sales promotions, exhibition, sponsorship, and public relations. By these means, the target audience is made aware of the existence of the product and the benefits that it confers on customers.
The type of promotional tool used has to gel with other elements of the marketing mix. An expensive product, like machinery, with a limited number of customers, should be promoted through personal contacts between buyers and salespersons. Advertising in the mass media would be wasteful as the number of customers is far too small, and it would be ineffective as the customer will not make a decision to buy such an expensive product based on little information provided in an advertisement. He will require extensive information to be able to make a choice. But an inexpensive product bought by the mass market can be advertised on the mass media.
Even the nitty-gritty of a chosen promotional tool should enhance the marketing mix. The media used, the celebrity chosen to endorse the product, the training provided to the salesperson, etc. should reflect and reinforce other elements of the marketing mix.
Normally the company makes its first contact with customers through its promotional efforts. A customer does not buy a product unless he has formed certain expectations about the product. Promotion shapes the expectations of customers about the product. Used rightly, promotion can raise customer expectations and drive sales.
But if a product is hyped and unrealistic, though customer expectations are raised, he will be disappointed when he actually uses the product and does not find it up to his expectations. Such disappointments engender negative word-of-mouth complaints and a permanent dent in the company’s reputation
Place involves decisions concerning distribution channels to be used, the location of outlets, methods of transportation and inventory levels to be held. The product should be available in the right quantity, at the right time and place. Distribution channels consist of independent intermediaries such as retailers, wholesalers, and distributors through which goods pass on their way to customers. These intermediaries provide cost-effective access to the marketplace.
It will be extremely costly and cumbersome if the manufacturer had to set all the infrastructure needed to manage the transfer of goods to the customers. The manufacturer has to manage and structure relationships with these intermediaries in such a way that the interests of the manufacturer and intermediaries ore served.
Distribution channels perform three distinct functions. They transfer products from the manufacturer to the customers, they pass information from the manufacturer to the customers, and they retrieve payment from the customers to the manufacturer. It is possible to segregate these three functions as alternate means of delivering products, passing information and collecting money are developed. In internet marketing, information is provided on the manufacturer’s website, the product is sent from the manufacturer’s store to the customer through courier service, and payment is collected by banks through credit cards.
A company should have an open mind while designing its distribution strategy. The three functions have to be performed but it is not essential that all three functions are performed by one channel. Three separate channels con perform a function each, depending on each channel’s efficiency and effectiveness in carrying out the function.
Look At Your Historical Data
Deciding if a particular model is working or is effective is not a matter of perspective, it is a matter of data. A company that has been in existence should have access to historic data that lends itself to in-depth analysis. The only real question is who should examine the data and provide conclusions: I happen to be a proponent of using external entities for such evaluations to avoid bias. – Kamyar Shah, World Consulting Group
Originally published at https://www.forbes.com/sites/forbescoachescouncil/2019/09/26/overhauling-your-business-model-15-steps-you-should-take-to-begin-the-process/#3ab395f56af7
There Are Rational, Not Just Emotional, Reasons To Leave
The first step in making such a determination is to establish your personal criteria. Evaluate based on how it makes you feel versus the reality of facts. Such a determination is vital in that decision-making process. And remember, my reality is not the same as your reality. An environment that you may consider toxic because of its hyper-competitiveness may be the optimal setting for another person. – Kamyar Shah, World Consulting Group
Originally published at https://www.forbes.com/sites/forbescoachescouncil/2019/09/27/13-signs-your-workplace-is-toxic-enough-to-warrant-quitting/#6b49021551dc
Change Up Your Routine
It is no secret that daily routines are detrimental to long-term productivity. That being said, combating this particular issue is not complex: allow for change within the routine by adding and subtracting variables. One day make a call to an old mentor; next day, catch up on some fun readings; the next day, have lunch with a friend. The gist is rather simple. Even routines can accommodate loneliness. – Kamyar Shah, World Consulting Group
Originally published at https://www.forbes.com/sites/forbescoachescouncil/2019/09/30/12-ways-to-get-out-of-your-head-and-combat-entrepreneurial-loneliness/#3cb96ca2aaf7
Present The Theoretical ROI
Among many other ways, I have seen work is to show your impact by calculating a theoretical ROI. Since most employees don’t have access to employer financial data, it may be hard to calculate one’s impact. However, with a bit of creativity and solid reasoning, one can create a compelling illustration of your contributions. It is worth mentioning that such a method would rely heavily on proper reasoning. – Kamyar Shah, World Consulting Group
Originally published at https://www.forbes.com/sites/forbescoachescouncil/2019/10/02/13-coaching-professionals-explain-how-to-ask-for-and-negotiate-a-raise/#17828a6713fc
Start Small To Achieve Proof Of Concept
Innovation, and even scaling a business, is inherently a risky proposition. One of the most time-tested ways of managing the risk is to start on a small scale to achieve “proof of concept.” Though it doesn’t magically eliminate all the risk, proof of concept will allow for proper analysis and preparation for larger rollouts. – Kamyar Shah, World Consulting Group
Originally published at https://www.forbes.com/sites/forbescoachescouncil/2019/10/03/heres-how-to-take-business-risks-responsibly-according-to-12-professional-coaches/#ad3fcc07badf
Interact With Clients Face-To-Face
When considering all the available tools and methods, it is easy to forget that end users are human beings that can’t be reduced to ones and zeros. Though it may be considered outdated, I have found that there is no real replacement for face-to-face interactions. Lack of resources may prevent face-to-face interactions, but it should be considered the top method in truly understanding customers. – Kamyar Shah, World Consulting Group
Originally posted at https://www.forbes.com/sites/forbescoachescouncil/2019/09/24/know-your-audience-15-strategies-for-creating-your-ideal-client-profile/#59c63e971597
10 Traits Any HR Professional Should Possess
A solid HR department is critical for a successful and powerful organization, regardless of a specific industry or profile. HR practitioners have essential responsibilities within a company, from interviewing candidates for different job positions to ensuring employee satisfaction.
Considering the fact that a business’s employees are the ones to drive profit and competitiveness, companies need to staff their HR department with professionals who can help find and keep the best talent. As an HR representative, you should hold a variety of characteristics that permit you to support the entire workforce of an organization.
Whether you have been working in HR for a while and want to perfect your abilities, or you are interested in entering this field and want to know what it takes, you should have a clear understanding of the most important qualities to possess.
While each organization might have slightly different requirements, the following qualities remain relevant in all scenarios, and any HR practitioner thriving for success should have:
1. Expertise and knowledge in Human Resources
Let’ start with the most important aspect here and that is having expertise and knowledge in human resources. In order to become a successful HR manager or specialist, you will be required to hold an educational foundation in this field of practice.
A bachelor’s degree will allow you to enter this particular domain, and a master’s degree can help you obtain the career development you are targeting. However, in addition to these standard qualifications, as an HR professional, you should display a commitment to remain up-to-date with the latest trends, and the best ethics and practices in this profession.
Your expertise and knowledge of HR, in general, will allow you to stay dedicated and disciplined, and effectively deal with any potential challenges that could regularly arise within the organization you’re working in.
2. Multitasking Abilities
Fine-tuning a recruitment strategy, answering questions about vacation days, responding to potential staff complaints – an HR professional needs to tackle a variety of tasks on the daily. That means you should have the abilities necessary to multitask.
In HR, new issues can arise periodically. If you are unable to carry out several responsibilities at a time, you can easily get overwhelmed and might fall behind on your work. An organization’s requirements can evolve and shift, so dealing with different employee issues is likely to happen regularly. That is why multitasking has become a key consideration for businesses when selecting a new member for their HR department.
“Resolving an employee conflict the same day you are interviewing a candidate for an important in-house position is an example of scenario HR representatives face. A successful professional in Human Resources is able to handle two or several problems at the same time” – explains Denise Batt, an HR manager at Studious.
3. Strong Communication Skills
To achieve success in HR, you should possess the ability to effectively communicate with different audiences. On an average workday, you will be interacting with staff, business executives, job applicants, etc. To appropriately engage in interactions with a wide range of people, you should fine-tune this skillset continuously, regardless of the exact audience you are communicating with.
Both your oral and written communication skills should be on point. You should use a professional tone, be concise and clear to employees and superiors on all levels. Communication skills can be perfected over time. The more experience you gain, the better you will be able to interact with different individuals, but you should have your way with words from the start.
4. Engaging Presentation Abilities
There are situations where, as an HR specialist, you are required to carry out training sessions with employees. Whatever piece of information you will be explaining to your audience, you should be able to convey the meaning desired and help everyone understand the message. For that to be possible, having engaging presentation abilities is a must.
You will need to put together written presentation materials, as well. These should deliver your target message in a clear and concise manner, but should also be sufficiently explanatory and free of grammar and spelling mistakes. If your abilities in this department are perfected, and you use a few writing tools and services for your written materials, such as Grammarly, Best Essay Education, and Hemingway Editor, delivering excellent presentations won’t be an issue. The purpose is to know how you can hold the attention of participants or readers.
5. Negotiation Skills
Determining a valuable candidate to accept a lower salary than what they’re asking, or persuading an employee to not quit their job in sensitive situations are two examples of scenarios in which you must be pretty good at negotiating. To ensure compromise is met when needed, and things go in the company’s best interest, you need proper negotiation skills.
It’s your role to uphold equal and reasonable employee opportunities. Equity and fairness are two major factors that contribute to correct employment practices. A fundamental quality, thus, is integrity. Maintaining company information private, compiling with company programs and workforce laws, pursuing organizational strategies fairly – all of these things are relevant in the world of HR and go hand in hand with good ethics.
7. Conflict Management Abilities
The conflict between employees can affect the operations of a business. Managing issues that arise within certain teams of an organization falls on the shoulders of HR representatives, so having conflict management abilities can be critical. It will be your responsibility to ensure an optimal work atmosphere. Employees with different personalities should work together civically at all times to meet company goals. When conflicts or misunderstandings arise, HR needs to tackle the issues in an effective way.
To diffuse tense situations, use your critical thinking and problem-solving skills. You must gather information from all parties involved and address each factor correctly, in order to reach possible solutions.
8. Organizational Skills
To complete all tasks effectively and in a timely manner, you need to be an organized individual. As mentioned above, the variety of HR tasks you need to stay on top of daily can range in complexity, and only by having exceptional organizational skills, you will manage to complete your workday to-do list.
Because you have to joggle between doing a lot of paperwork, putting together presentations and dealing with employees, organizational abilities become a necessity in keeping up with all of your duties. Although nowadays, you have systems and digital tools that help you in the organizational department, your own abilities here remain essential.
“From dealing with potential workplace conflict and hiring new employees to maintain office records and keeping up with new laws and regulations, HR professionals have their hands full with a lot of tasks. Developing optimal organizational skills can influence one’s career in human resources” – states Leonard Gause, an HR specialist at Pick the Writer.
While this might not be something you’ve thought about, when entering the world of human resources, courage is, in fact, a valuable trait that can influence your career growth. You will often deal with situations where you will be required to do layoffs. You will be the one to talk to employees about less popular business changes or deal with severe conflicts. To successfully overcome all of these challenges and more, being confident and firm is important. If you’re characterized by courage, this will help you a lot in your professional progression.
An HR professional has often seen as a leader whiting a company. To fill in that specific role appropriately, you should be focusing on building leadership skills, while at the same time avoiding a micromanagement approach. Make it your objective to take care of employees, but don’t meddle and let managers control things. You should be leading and guiding individuals working in the company by being agile and understanding. Maintain a human-centric leadership style and adapt to the exact needs of your organization’s team.
Being an HR specialist can be rewarding and satisfactory if you enjoy working with people. However, in order to actually thrive in this domain and to achieve the results you desire in your career, possessing some essential qualities is necessary. From strong communication skills to presentation and conflict management abilities, each one of the traits mentioned here is critical for success in Human Resources.
Melanie Sovann is from the greater LA area and is a seasoned writer and blogger, passionate about a broad spectrum of topics, ranging from technology to sociology. She is currently a writer and editor at Trust My Paper and loves every second of it.
Create a Sales Plan That Actually Works
True success in any business enterprise always starts with a plan. To meet sales and marketing targets, a strategic sales plan has to be devised and mapped out.
What is a Sales Plan?
“A sales plan is a strategy document developed to list sales strategies and map out strategies needed to achieve them in black and white“. For the most part, the said document establishes a plan for growth in revenue or other metrics for measuring success and growth in sales.
It is designed specifically to assist in driving sales. It also gives a ‘binocular view’ on where you’re at and where you want to be in reference to your set goals. Perhaps, more importantly, it shows you how to get there.
A sales plan is distinct from a marketing plan as it employs more direct and purposeful approaches. While marketing plans are designed to help you identify your business’ target and create strategies to reach them, a sales plan highlights in detail the exact strategies the business needs to implement to sell products and services and hence increase revenue.
A properly developed sales plan consists of sections defining in clear terms goals, customer attributes, tools, metrics, necessary strategies, and estimated expenses.
What Is Included in a Sales Plan?
Business sales and growth can be unpredictable and is usually subject to uncontrollable conditions. However, a sales plan helps us gain a certain level of control over our businesses.
The following are guidelines to follow in developing your next sales plan.
(1) Executive Summary And Scope Of Sales Plan
This section summarizes the goals of the business and strategies to be enforced in achieving them. It gives an overall view of the contents of the document and states the time period over which the contents of the document are valid.
An executive summary is a brief and standard way of introducing key details of your business to potential investors. It must define what the problems, as well as needs, are in the market with a view to highlighting how you are uniquely able to solve the problems.
An executive summary should;
It is important that this part of your sales plan is brief and direct. To achieve this, you could use bullet points, graphics or any other form of visual representation.
(2) Define Business, Product and Revenue Targets
This section follows the Executive Summary and clearly highlights the goals and revenue targets of your business enterprise. It may also include associated business goals such as optimizing lifecycle value through customer success programs among many others. Essentially, it should flesh out all the details provided in the Executive Summary.
In ideal situations, you should provide more information on who you are and what you sell. In general, you should
(3) Appraisal of Prior Period Performance
This section analyzes the performance of a prior period in your business or previously developed sales plan. This is done with a view to identifying mistakes as well as decisive actions that helped to arrive at positive outcomes. This would also help you in forecasting and predicting outcomes of implementing an approach.
In general, this section is included to identify and adopt only techniques and actions that work so as to optimize subsequent sales plans.
(4) Conditions of the market and industry
This section provides a summary of conditions such as government policies and brand bias that might have a direct or indirect impact on sales performance.
Also, it identifies other major players in the industry and your position relative to them. This gives you an idea of what to do differently. It also gives you hindsight on the weaknesses of your competitors for you to exploit.
In analyzing your industry and competitors, the following points are salient.
(5) Strategies and Methodologies to be Adopted
This section is perhaps the most important part of your sales plan. Hence, it should be written in very clear language. This section is designed with a view to recommending proven selling techniques, communication sequences and marketing tactics to be implemented. To get an idea of these proven methodologies, an understudy should be done on competitors in the same niche.
The following should help you in laying out your strategies and methodologies
(6) Customer Segments
This section includes information on renewals/referrals/upsells as well as new prospects in the market. In clearer terms, you outline your target demographics, that is, who you sell to, the social status of potential customers and how many of those customers exist in the market.
Take for example; if you sell feeding bottles, your target demographics would be nursing mothers.
Also, it cites all the potential revenue generated and opportunities available for the business to exploit.
(7) Team Capabilities and Resources
This section centers on the abilities – strengths, and weaknesses – of the members of the team. It highlights the current state of all production inputs, including human resources, sales team, assets on ground and transport means needed to close sales deals.
(8) Action Plans for Individuals and Teams
In this section of a sales plan, tasks, activities, and assignments are assigned to individuals and teams. Tasks assigned include product presentation, trade fair demos, meetings, and appointments.
(9) Performance Monitoring
This section is included to set benchmarks and metrics for accessing performance and progress in sales. It also includes systems and processes to monitor the said metrics.
A sales plan is not optional for a business that wants to see continuous growth. Asides its obvious benefits, it promotes diligence as well as a discipline on the part of individuals and team members.
A documented sales plan helps you execute all your best ideas as against thought-up goals, plans, and strategies all bottled up in the head. Essentially, a plan not written is mere talk!
The Benefits of a Sales Plan
In summary, a sales plan must be designed to contain goals, SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), strategies, and tactics to reach your target, among others.
The post What is a Sales Plan? A Comprehensive Guide to Create a Sales Plan appeared first on Management Study HQ.
How to Write an Engaging Job Description?
“A job description is like a sales pitch for a company. Jobs descriptions should be descriptive enough to fully inform the potential job candidate, and catchy enough to attract their attention”. You need to treat a job description as a sales plan, with its separate marketing strategy.
Job descriptions are obsolete. Well, according to Forbes, at least.
Their article touches upon the opinion that job descriptions don’t have any value. The author of the article offers to ‘view job candidates like investors’ and completely rethink the way companies approach potential employees.
On top of that, since the employment market is so competitive, approaching high-profile, experienced candidates with the job description are no longer effective. Top-talent candidates have a very specific screening process, and job descriptions (which are often just bland overviews), don’t have any value for them.
We would agree with the above-mentioned statements, if not for one thing – you cannot throw all job descriptions under the bus if they are written poorly.
So, let’s take a look at how you should approach job descriptions to make them both eye-catching and informative.
(1) Start with an Outline
The outline is the foundation for informative writing. Before you start with your job description, devote time to developing its structure.
After studying over a hundred job descriptions, we found the following structures to be the most common:
|● Job title
● Company description
● Job summary
● Job requirements
● Salary description + benefits
● Application process
|● Job title
● Job summary
● Job requirements
● Company description
● Application process
The components in both structures are the same but can be placed differently up to your preference.
However, the placement of these components may affect the readability of the job description. Meighan White, a content analyst, and HR manager at Supreme Dissertations, says that “… the choice between these two structures depends on a type of the job applicant that you want to target.”
Thus, the first description will be more descriptive and will be a good fit for those candidates, who want to learn more about the company and their new potential place right away. The second structure is more straight-forward, with all the job details and requirements placed upfront.
You may choose any of these two structures. However, placing the application process at the end is a must. Job applicants should know, where to send their job applications, resumes, and who to contact to negotiate the contract. More on that in the next section of the article.
(2) Don’t Be Shy On Details
Now, let’s start writing your job description step-by-step. In our guide, we will use the second type of structure, mentioned above.
Take a look at the following examples of job titles:
A good job title is always straightforward. Good job titles shouldn’t include:
The job title is a component of the job description that requires the least details. Some job titles include job IDs and location to help applicants search for this job position on the company’s website:
Details on job ID don’t have to be in the job title, as this information fits more in the section that describes the application process.
As for the location, this information appears automatically in the preview to the job description, so there’s no need to duplicate it in the job title.
Now, let’s talk about the details. The more details you include in your job summary, the more well-informed your potential job applicants will be.
Let’s analyze, how a job summary should be written, using the following example:
You can also break down all the information into bullet points to improve readability.
The job summary also includes responsibilities that job candidates are expected to take on. For more engagement, break them into meaningful chunks and put them in the form of a bullet list:
A comprehensive list of job responsibilities should be:
In the example above you can see all three points applied: a short bullet list describes the full scope of responsibilities, including daily activities, in relation to the organization.
Note: don’t use the pronouns he or she in job descriptions. It is important to remove all gender biases throughout the job description. Try addressing job candidates directly and use them if it’s necessary.
This component of a job description doesn’t require any extra information except straightforward details on what education and experience job candidates should have to occupy this position.
Let’s take a look at the following example:
In this description, the employer took a creative approach to describe job responsibilities:
On the part of the employer, whose job description we described above, it was a smart move to break down the requirements into two sections, the first one – for personal qualities, and the second one – for skills and experience.
Note: just as with job responsibilities, list all the requirements in the job description. Job candidates should find out about your requirements at a job interview, that’s disrespectful towards their time and personal space.
To help potential job candidates prepare for a job interview, you can list company details in the job description.
Here, the employer briefly describes:
Note: put information about salary and financial benefits in the separate section. This is the main mistake that the employer, described above, made in the company description. Here’s why.
There’s always a heated debate around the question, whether a job description should include payment information. Why are employers excluding salary information from job descriptions?
The truth is that the phrases ‘competitive salary’ or ‘competitive remuneration’ carry no value for job applicants. Excluding pay information from the job description can give a company a negotiating advantage, however, it doesn’t guarantee that it will help them reach the desired result – hiring experienced candidates.
So, the best way for both parties is to include the information on salary and financial benefits. The company will be able to attract top-talent candidates, and job applicants won’t waste their time if they are not interested.
Moreover, people have certain salary expectations, when applying for a job. Putting all financial information in a separate section isn’t just about convenience, it’s about respect.
This brief part concludes your job description.
If you place your job ad on one of the websites, all job applicants can apply by pressing a button.
However, if any issues may occur, you can leave additional contact information for the interested candidates to use. You should also leave a link to your company’s website and other useful resources to learn about your company. This information will also be useful for them in the recruitment process.
Remember: your job description is like a sales pitch. The more informative and detailed it is, the faster you’ll ‘sell’ it.
(3) Finishing Touches
Like any other promotional content, a job description undergoes the stages of editing and proofreading.
Don’t rush with posting your job description, take your time. If you want your job description to work, it should be well-structured and informative.
It is also important to mention that no grammatical or spelling mistakes are allowed. You don’t want to harm the first impression that a job description gives of your company.
Get High-Quality Candidates with Engaging Job Descriptions
Some professionals may consider job descriptions obsolete. However, they are still the main strategy to approach potential job candidates. You just need to do them right.
Follow our guide to create a comprehensive, detailed, and informative job description that targets your ideal candidates. Such a step-by-step approach will help you select the best candidates for your company to continue thriving.
Melanie Sovann is from the greater LA area and is a seasoned writer and blogger, passionate about a broad spectrum of topics, ranging from technology to sociology. She is currently a senior writer and editor at Trust My Paper and a content marketing specialist at WowGrade and loves every second of it.
10 WAYS TO GENERATE SALES LEADS IF YOU DON’T HAVE MARKETING SUPPORT
No matter how brilliant, unique and revolutionary your product or service rendered is, you have to be a great seller to succeed. You’re not alone in the pursuit of leads as generating leads has been singled out as a top challenge for 61 percent of marketers.
Needless to say, marketing is essential to generating quality leads – with high return rates – for sales. However, not every business has the time or resources to get marketing support. Yet, they have to make sales.
If you have a business that is still relatively new or owns a small-scale business enterprise that is still unable to fund marketing campaigns or put together a marketing team; you have to look elsewhere to generate leads. This is because without generating consistently new leads, your business becomes a sinking ship.
It is necessary that you channel your energy and resources into generating leads that draw prospects into your sales funnel and consequently increase your customer base.
Before taking a look at how to generate these leads without help from marketing, let’s take a look at what sales leads really are.
What is a Sales Lead?
A sales lead can be an individual, group of individuals or company who you hope to win over as a customer for your service or product in the nearest future. Most often than not, businesses gain access to sales leads through advertising, mailings, trade shows, third parties, and other marketing channels.
Tools to Generate Sales Leads
Having discussed what a sales lead is, it is essential to know what attracts a sales lead entails. In theory, generating sales leads without the support of a marketing team is an uphill task. However, they can be done without one. This article focuses on other tools you can use to generate leads.
(1) Use Social Media to Your Advantage
There is a bunch of social media platforms that can be used to drive sales these days; chief among them is LinkedIn. A number of salespeople use this professional platform but might not be using it effectively for generating top-of-the-funnel activity.
It is any salesperson’s dream to be able to connect to prospective customers using high-value methods yet with minimal effort and social media is an excellent way to do this.
The following are a number of recommendations to make your LinkedIn profile look professional and hence generate sales leads for your brand.
(2) Referrals From Customers, Partners, and Employees
You could also set up a referral program where past and present employees, customers and partners can refer sales leads to your business. This is a very essential and influential factor in generating sales leads. Most often than not, people are unwilling to try out a new product except they have seen it being put into use by their friends and loved ones.
For the most part, the best way to prove your company’s professionalism is to let your happy customers speak of it to others. Contact your customers to thank them for patronizing you and ask them to share their experiences with friends and colleagues. Also, ask them if there are any areas they think you need to improve.
Strike a good relationship with your clients and ask them for ways you could reach out to their other contacts who might be interested in your products or services.
(3) Networking Events
As much as our world has gone digital, face-to-face interactions still work a great deal in generating leads. Hence, you can take advantage of them in generating sales leads.
Make it a point of duty to attend networking events so as to expand your business reach. Bring along business cards, offer to connect with social media and grant interviews with live audiences who want to make inquiries about your products.
You should find some spare time to write short blog articles targeted at your ideal customer. These blogs should focus on the problems or challenges your potential customers are faced with and how your products can help them.
Thereafter, share the link through your social media accounts or email list of prospects.
(5) Personal Network
This is an often overlooked yet valuable option. It is valuable because it is fairly easy to get started since your personal network already has a certain level of trust in you.
Let potential useful acquaintances and colleagues know what services you render and what kind of business you run in general.
(6) Revisit Closed/Lost Opportunities
You might have had contact with some businesses or brands which expressed their interest in your service sometime in the past but are yet to patronize you. These brands already know a lot about your offers and are generally worth more effort and qualified than new warm leads.
To maintain communication with them, send them relevant blog posts, and personalized emails so that they have you in mind whenever the right time comes.
(7) Implement an Email Sequence
There is a huge probability that your prospects receive tons of emails daily. It is therefore essential that you get creative if you want to get their attention. A proven way of doing so is coming up with an email sequence. Here’s a template you can follow:
(8) Develop Your Website
The need to develop a website for your brand cannot be overemphasized. If you do not own a user-friendly, interesting and fully functional website, you might lose out on potential profit and a large audience. Last year, a huge $500billion was estimated to have been spent online by US residents.
Grab the attention of your site’s visitors using clear pictures and an interactive interface.
Search Engine Optimization is a great way to generate organic traffic rather than invest in massive advertisement campaigns. All your webpages are analyzed by complex algorithms that rank your website on google search results based on a host of criteria.
Focus on the quality of your content and regularly update it to make your website naturally rank higher.
(10) Guest Posting
To increase your reach, post information and material on other websites with a large number of active users, providing links back to your website. It is an easy and proven way of generating more traffic on your website and consequently more sales leads.
In summary, lead generation is not easy and has been a source of headache to many marketers for many years coming, yet, it is much needed for any business’s survival. Some companies survive on marketing strategies put together by marketing and sales teams. However, for start-ups and small enterprises, this is not an option.
The listed tools are useful ways to generate leads without creating a hole in your pocket.
The post What is a Sales Lead? 10 Ways To Generate Sales Leads appeared first on Management Study HQ.
Get Your Team’s Input
Balancing corporate outings is not difficult if the basics of the end goal are the starting point: teamwork. Considering that the most likely goal of such an endeavor is to improve both individual and team performances, the planning should involve team feedback. Using both individual and team input in planning is going to inherently result in more interest and better outcomes for the event. – Kamyar Shah, World Consulting Group
Originally published at https://www.forbes.com/sites/forbescoachescouncil/2019/10/04/14-major-considerations-for-leaders-planning-an-employee-retreat/#54d1a53d67f4
Though one would think that being enthusiastic in an interview is a no-brainer, I have witnessed the opposite. In my experience, the candidate too often concentrates on appearing knowledgeable but misses the vital aspects of enthusiasm. It is almost equally a problem with employers. All the knowledge and expertise in the world cannot replace the enthusiasm needed to overcome daily obstacles. – Kamyar Shah, World Consulting Group
Originally published at https://www.forbes.com/sites/forbescoachescouncil/2019/10/16/these-13-nonverbal-cues-could-hurt-you-during-a-job-interview/#2f08ee1449bd
Don’t Let Your Introversion Limit You
Yes, introverts have it harder when it comes to some aspects of a business. That being said, it is no different than any other obstacle that can be overcome by a wide range of solutions, including adjusting client acquisition and contact point workarounds. It is an issue that can be limiting, but only if it is allowed to. Don’t allow it to limit you. Limit its impact. – Kamyar Shah, World Consulting Group
Originally published at https://www.forbes.com/sites/forbescoachescouncil/2019/10/17/15-coaches-share-how-introverted-leaders-can-succeed-in-an-extrovert-world/
One of the rather reliable ways to diagnose potential excess in workload is to match progress to initial timelines. Once the “noise” is cleared up, i.e. reasons that could have affected progress, it is simple to see what delays were caused by time or resource limitations. Combine that with frontline feedback and the data set for decision making is sufficiently usable. – Kamyar Shah, World Consulting Group
Originally published at https://www.forbes.com/sites/forbescoachescouncil/2019/10/29/is-your-business-overwhelmed-by-heavy-workloads-here-are-10-signs-to-look-for/#1d8ef357290a
A human resources MBA can be the ticket to a lucrative career, especially if you choose your job and industry carefully. Even for the same position, annual average pay can vary by $25,000 or more, depending on company or organization and location.
Featured Top-ranked HR MBA Programs
Featured Top-ranked Master’s in HR Programs
Choose one of these ten highest-paying human resources jobs to ensure a fulfilling career with good compensation. (Data from the Bureau of Labor Statistics and Salary.com)
#10 – Employment, Recruitment, and Placement Manager
Median annual salary: $56,110
Employment, recruitment and placement managers oversee how and when a company hires employees. They direct their team on where to find talent, how to screen candidates and how to decide which candidates to pursue. Employment, recruitment, and placement managers must have good discernment skills and an eye for recognizing high-quality potential employees. They should have excellent interviewing skills and the ability to work closely with the hiring managers in different departments within the company. Most employment, recruitment and placement managers work under an HR manager or a director of human resources.
#9 – International Human Resources Associate
Average annual salary: $62,400
An international human resources associate plays a generalist role within a company’s human resources department, but with global responsibility. Such an associate may post jobs for staff, assist in recruiting efforts by screening candidates, review benefits and compensation packages and engage in other standard human resources activities. The difference between a human resources associate based at company headquarters and one who is international is that the latter must have a solid grasp of employment markets around the world—the cultural aspects, benefits and compensation, and how to best go about screening candidates. This is why they are paid more than national human resources associates. It also helps to be multilingual and live or have lived in the countries the associate is focusing on.
#8 – Executive Recruiter
Average annual salary: $78,785
Executive recruiters, sometimes called headhunters, look for individuals to fill senior executive job positions, generally at corporations or nonprofits. Executive recruiters need to know their industries well enough to be able to convince prospects, who are often employed at other companies, to come work for a competitor or a different corporation. Executive recruiters interview candidates for skill and cultural fit, presenting the perfect candidates to the corporation seeking to employ them. The executive search industry can be incredibly profitable for those who are successful at finding candidates to fill positions. They are often paid on retainer, paid in full when the candidate is presented to the company or paid a portion, up to percent, of a hired candidate’s first-year compensation.
#7 – Labor Relations Specialist
Median annual salary: $83,298
Labor relations specialists are the bridge between the corporations where they work and the labor unions that company employees participate in. Labor relations specialists must be experts in local, state and federal labor issues, so that they can devise contracts that adhere to the laws and politics of labor. A labor relations specialist also is a representative for the company in any legal action and sometimes public relations. The labor relations specialist must always keep a close eye on regulations, ensuring that his or her business is compliant at all times. Negotiating skills, the ability to read, write and interpret legal documents, and good communication abilities are a must.
#6 – Human Resources Consultant
Average annual salary: $87,000
Human resources consultants help corporate managers devise policies, employment structures, benefit issues, performance incentives, and anything else that corporations need help with. The consultant, usually a contractor, will come in as an independent expert who provides much-needed insight into a company’s human resources problems. An HR consultant analyzes a company’s human resources situation—its labor- and employee relations, the success of its employment system, how well benefits are panning out, and more—and recommends productive changes to that system. Oftentimes, HR consultants come from a background of in-house human resources work and have accumulated years of experience in their profession. Human resources consultants should be competent across the board of human resources skills.
#5 – Training and Development Manager
Median annual salary: $87,700
Training and development managers are in charge of all facets of employees’ training, education within the corporation, and career development. They organize orientation sessions for new employees, training sessions for all employees, personal development courses and any other in-person training that employees require to build their careers. Training and development managers are also in charge of composing any training collateral for staff, including manuals and books. People in this position must have excellent people skills, as they commonly hold meetings that require employee interest and motivation. Training and development managers should also have deep knowledge of the laws and compliance requirements within their workplace, so that they can keep employees up to date.
#4 – Compensation and Benefits Manager
Median annual salary: $94,291
Compensation and benefits managers are in charge of selecting and implementing the compensation and benefits programs for their corporations. Such managers use their grasp of corporate policy, insurance, and different benefits programs to pick the perfect programs for their company’s employees. They review and modify compensation and benefits programs, making sure such programs enable their business to attract and retain top talent. Compensation and benefits managers must have an excellent grasp of both pay and perks—how they work, how they must be allocated and matching what employees demand with the company’s budgetary constraints. A compensation and benefits manager generally has at least five years of experience in the field.
#3 – Human Resources Manager
Median annual salary: $96,130
A human resources manager is an HR generalist who oversees staffing, benefits, training, labor relations, compensation and all other components of a company’s human resources department. HR managers ensure that all procedures are compliant with both company policies and business laws. Human resources managers spearhead teams of recruiters and other specialists, create and facilitate projects, tackles problems and communicate with the director and executive level of a corporate management team. HR managers generally have at least five years of human resources experiences and come from a generalist background, or have the ability to competently juggle an array of human resources tasks.
#2 – Human Resources Director
Median annual salary: $142,860
A human resources director is in charge of all human resources activity in a company. That includes creating and implementing company-wide policies, recruitment and retention of employees, insurance, pensions, promotions, the termination of employees and benefits. HR directors also study the industry to devise a compensation system that both attracts talent and takes the employer’s cash flow into consideration. An HR director ensures the morale of existing employees by designing programs and benefits plans that keep employees motivated and working hard. In order to fit personnel activities within the company’s strategy, the human resources director must also ensure that all activities fit within the company’s budget. HR directors generally have around a decade of experience in the human resources field, and many get promoted into the position from an HR manager post.
#1 – Chief HR Officer/Vice President of Human Resources
Average annual salary: $214, 427
The Chief HR Officer is in charge of all of the human resources systems, policies and goals within a company. The CHRO oversees every aspect of the human resources department, from recruiting and hiring to training and development, as well as contracts, labor relations, benefits, services to employees, disputes, policy creation, and more. The CHRO, as part of the executive management team, reports to the CEO and is intimately involved with the strategic direction of the company. The Chief HR Officer should have one or two decades of experience in positions of increasing responsibility in corporate human resources, as well as well-honed decisionmaking and judgment skills.
Featured Top-ranked Master’s in HR Programs
Featured Top-ranked HR MBA Programs
The world of work is full of surprises. The modern job market, for example, can take a candidate into areas where they undertake many unusual and unexpected activities. However, most of the time, present-day job seekers can at least count on being safe and not at risk from serious illness. Or can they? Throughout history, not everyone has been so lucky.
While the closest most of us get to occupational disease is a brush with carpal tunnel syndrome, we’ll soon see that there is a fascinating and disturbing assortment of illnesses and diseases that have made hay in the workplace – particularly in times past. Definitely not for the squeamish, what follows is a look through the murky world of work-related illness.
10. Chimney Sweep’s Carcinoma
Chimney Sweeps’ carcinoma, also known as Soot wart, is a form of skin cancer affecting the scrotum. Its name derives from the fact that it was first noted occurring among chimney sweeps – young men in their late teens and early twenties who had worked with soot for most of their lives. The disease was first identified in 1775 by Sir Percivall Pott, an English surgeon, and one of the first scientists to theorize on the link between cancers and environmental hazards. The disease into which Pott researched proved fatal if it was not treated. Left unchecked, the warts developed into a scrotal cancer that would make the testicles balloon in size before invading the abdomen with deadly effect. The only treatment available to medics at the time was surgery – cutting out the diseased flesh – a terrifying prospect for the young sweeps. The true cause of the disease was not proven until 1922, when carcinogens were discovered in soot.
9. Phossy Jaw
Phossy jaw, also known as phosphorus necrosis of the jaw, was most commonly seen among match workers in the 19th and early 20th centuries – famously, the “London matchgirls,” whose strike of 1888 brought the problem into the public eye. In those days, matches were made with white phosphorus, and prolonged exposure to the vapor of the substance caused deposits to form in the victims’ jawbones. Throbbing toothaches, extreme swelling of the gums and abscesses in the jawbone followed. The afflicted bones would also take on a green-white tinge, while severe brain damage also lay in wait for those already suffering. The only known treatment was to surgically remove the jawbones; if it were left unchecked, organ failure and death would result. The disease also caused tremendous pain and disfigurement, and the rotting bone tissue emitted a putrid-smelling discharge. Phossy jaw did not begin to decline until 1906, when the use of white phosphorus was officially banned.
8. Radium Jaw
Radium jaw was a particularly unpleasant affliction that affected the so-called “Radium Girls” of the early 20th century. These workers were in the employment of the United States Radium Corporation, which enjoyed no small success with the production of its glow-in-the-dark radioactive paint. The paint, known by the trademark Undark, used radium as its chief ingredient. Unfortunately for the employees, they were told to lick the brushes they were using, the pointed tips of which were useful for painting fine details on clock faces or watches – but not so beneficial for the girls’ health. A painful swelling, bleeding and porosity of the jaws would follow, and ultimately, so too would death. Although radiation necrosis was initially denied by the company, the negative publicity created by the many cases of severe illness and death could not be ignored forever. Relatively simple worker safety laws were put in place and the outbreaks of radiation sickness eventually stopped altogether. The tragedy is that so many of these deaths were eminently preventable.
Also known by the somewhat poetic name “Monday fever” – as well as the not-so-poetic “brown lung disease” – byssinosis is primarily associated with textile workers, especially young girls working in factories or mills. It is thought that exposure to cotton dust in poorly ventilated environments leads to the disease and its accompanying symptoms – namely, tightness of the chest, coughing and breathing difficulties. Experts believe the cause to be endotoxins from certain bacteria growing on the cotton. In extreme cases, the disease results in scarring of the lungs and, ultimately, death. During the 1990s, there were 81 bysinosis-related deaths in the United States alone. Such figures would likely have been much higher around the time of the industrial revolution, when cotton and fabric production increased dramatically throughout the world.
Anthrax, which often affects grazing animals, is caused by a type of bacteria, and most forms of this acute disease can be fatal to humans. Ingestion, inhalation and direct contact are all paths to infection and, for some workers, contracting the disease is a distinct possibility – particularly in countries where it is common. Many people who deal with dead animals or their skin and meat are exposed to anthrax spores, but most of the time the levels are not high enough for the full-blown disease to develop. However, when anthrax does develop fully, the results can be devastating. This was the case in April 1979, when the town of Sverdlovsk (now Ekaterinburg) in the then-Soviet Union was exposed to an anthrax leak from a nearby bio-weapons facility. It is thought that the accident caused the infection of at least 94 people, 68 of whom died. An extensive cover-up operation was undertaken before Russian President Boris Yeltsin eventually admitted to the disaster in 1992.
Asbestosis is an inflammatory condition affecting the lungs that is directly caused by breathing in asbestos fibers. It often occurs among workers exposed to high levels of the dangerous mineral, or those dealing with it over an extended time period. The most obvious symptoms of asbestosis are shortness of breath and, in extreme cases, respiratory failure. Sufferers also face a greater risk of contracting lung cancer, not to mention mesothelioma (see entry 3). It can take several decades for the condition to manifest itself – but for people working in the mining, removal or manufacture of products containing asbestos, by then it may be too late. The disease is essentially characterized by scarring of the lung tissue by asbestos fibers, and at present there is no known curative treatment. In the worst cases, asbestosis can prove to be fatal.
4. Lead Poisoning
Lead poisoning is a potentially deadly medical condition caused by high levels of the eponymous toxic heavy metal in the body. Symptoms range from anemia and headaches to seizures, coma and death. Unfortunately for workers, occupational exposure is the main reason lead poisoning affects adults. Moreover, it has been estimated by the National Institute for Occupational Safety and Health that, in the US alone, over 3 million people could be exposed to lead while at work. Such exposure might occur in a myriad of ways: factory workers producing products containing lead, lead miners, plumbers, glass manufacturers, welders, printers and those involved in many more industries are all at risk. Lead poisoning was one of the first known environmental hazards. The metal was discovered around 6500 BC and its harmful effects were noted by as early as the 2nd century BC. Yet it can still cause illness and death even today.
Mesothelioma is a cancer that arises in the mesothelium, the protective membrane covering several of the body’s organs. The majority of people who fall victim have worked in occupations that expose them to asbestos and the inhalation of asbestos fibers. The disease, which can take between 20 and 50 years to appear, is identified by various symptoms, including chest pain, fatigue, neck or facial swelling, and in severe cases blood clots, jaundice and internal bleeding. The dangers of exposure to asbestos were identified in the early 20th century, but this did not prevent the ongoing risk of mesothelioma to workers around the world. In Western Australia, the deaths of over 500 people from the disease appear to be linked with asbestos mining that took place between 1945 and 1966. And in recent years – from 1980 to the late 1990s – the number of people dying from the disease went up from 2,000 a year to 3,000 in the US alone. Many buildings built before asbestos was banned may contain it, and renovators and builders should proceed with caution.
2. Coalworker’s Pneumoconiosis
Coalworker’s pneumoconiosis (CWP), widely known as “black lung disease,” is another killer. Mentioned in the same breath both as silicosis (see entry 1) and Caplan’s syndrome (a lung condition caused by exposure to coal, asbestos or silica dust), CWP is brought about by long-term exposure to and inhalation of coal dust. It can lead to inflammation and in extreme cases the death of cells in living tissue (necrosis). Despite the fact that mining conditions have improved dramatically in recent times, 10,000 American miners have died from CWP in the last decade alone – an astonishing 7.5 percent of the country’s active underground coal miners. What’s more, rates of black lung disease are actually on the increase, nearly doubling over the past decade. In an effort to tackle the problem, The National Institute for Occupational Safety and Health is currently offering miners a health evaluation every five years. Whether this measure is enough remains to be seen.
Silicosis, also known as Potter’s rot, has the dubious distinction of being the most widespread occupational lung disease. It affects people the world over but is more prevalent among workers in developing countries. Directly caused by the breathing in of crystalline silica dust, it inflames and scars the lungs’ upper lobes. Alarmingly, from the early to mid-‘90s, each year, China recorded over 24,000 fatalities as a result of the disease – the telltale signs of which include coughing, fever and shortness of breath. Respiratory problems from the inhalation of dust have been acknowledged since at least Ancient Greek times, but of course, with industrialization, the problem only worsened. There is no known cure for silicosis; treatments instead focus on symptom-relief and reducing exposure to any lung irritants. The use of respirators has brought the mortality rate down in the United States, but silicosis remains an ever-present danger for others in the less developed world – from silver miners in Bolivia to denim sandblasters in Turkey.
What is it that makes someone successful? What is it that makes someone happy with their work? In the following TED talks, some of the sharpest minds on Earth share their experiences with work, success and happiness.
Jason Fried: Why work doesn’t happen at work
Jason Fried, co-author of the best selling book Rework, explains in this talk why the modern notion of getting work done in an office building is worth challenging. He explains that some of the most productive minds almost never identify the office as the most important place to get work done, so why do so many businesses place so much emphasis on it?
Nigel Marsh: How to make work-life balance work
Author Nigel Marsh speaks on the problems associated with giving too much power to an employer. In his talk, he outlines the fundamental problems that come with losing family and personal time to excessive work, and gives valuable suggestions for balancing working productivity and personal life.
Tim Ferriss: Smash fear, learn anything
Tim Feriss shares his personal experiences and thoughts on the various ways that fear impedes learning. Author of The Four Hour Work Week and an in-depth blog, Tim explains the subtleties and nuances of going from a place of fear to a place of understanding.
Shawn Achor: The happy secret to better work
Psychologist and CEO Shawn Achor entertains his audience with his unique take on happiness: work is not necessarily the root of it. He explains instead why happiness acts as a catalyst for productivity, effectively reversing the roles of work and emotion.
Dan Pink on the surprising science of motivation
In this eye-opening talk, Dan Pink uses his experience with law to make a case against the way that rewards are presented in the modern era. He explains that several studies have shown current reward systems to produce worse results in an unusual way.
Alain de Botton: A kinder, gentler philosophy of success
Alian de Botton gives critical insight of how our perception of success and failure can distort our ability to relate to others, while simultaneously explaining the power of transcending the traditional habit of judging others by their profession.
Diana Laufenberg: How to learn? From mistakes
Teacher Diana Laufenberg shares wisdom from her years of experience. In this very easy-to-follow talk, she speaks on some of the key problems and misconceptions in the world of education and sheds light on how learning from mistakes is quite possibly one of the most valuable approaches to personal growth.
Elizabeth Gilbert: Your elusive creative genius
In this moving TED talk, best-selling author Elizabeth Gilbert articulates the problems that creative minds face by assuming all of the responsibility of being a genius. She explains how many other cultures have lived in assumption that genius was something that resides outside of the body, rather than something that lives within the confines of one’s own mind.
Dan Ariely asks, Are we in control of our own decisions?
Dan Ariely, writer of Predictably Irrational, makes a strong argument against peoples’ common belief that they are rational. In his talk, he gets his evidence in a compelling way that helps to illustrate why he has come to believe that the average person’s decision-making process is not as rational as they might assume.
Richard St. John’s 8 secrets of success
In this short yet powerful talk, Richard St. John encapsulates the elements of success. Over his years of research, he has conducted various interviews and found that the factors of success are different than the traditionally-assumed factors like luck and book smarts.
Are talent management systems worth it? The answer may be found in the overall recruiting process and the associated legal issues. Finding the right people for a specific position is not a simple function to perform since it is labor intensive and regulated by state and federal agencies.
To streamline the required procedures in this operation, small and large companies are utilizing various kinds of talent management systems. When a company implements a system with the best features, recruiters can capture accurate applicant information, save time and money, comply with state and federal regulations, increase applicant pool, reduce HR workload, improve cross organization support, identify trends and make better decisions. Listed below are four brief descriptions of its worth.
Captures Accurate Applicant Information
A talent management system is essential for companies that hire people on a regular basis because they provide the company with the tools needed to capture the required information. The data that the company captures usually includes the name of each candidate, position that they apply for, social security number, and other essential personal information. This information is used for numerous reasons including providing reports, analyzing data, and to responding to a diversity of requests. These requests may come from upper management, finance or from outside sources like various governmental agencies. Without these automated solutions, entire operations can be stopped to comply with one crucial request to avoid large penalties.
Talent Management Systems Improve Cross Organization Support
Today’s talent management systems are integrated with other databases. These systems create a seamless way of collecting essential information, while it also cuts down on the duplication efforts across the board. As a result, once the recruitment area has collected the personal information for an applicant, it is fed to others systems that need the data. This data may be used to hire the applicant into the company as a permanent employee or it may be used in a statistical report. Whatever the case, talent management systems can reduce the processing time in the recruitment area as well as on other sides of the house like benefits administration.
Strategic Planning and Decision Making Tool
The role that recruitment plays in any company is multi-faceted. From attracting the best talent in the industry to keeping whole operations functioning with the right human resources, recruiters are responsible for a wide diversity of things. One of which is ensuring the company saves money on human resources by developing a plan for the present as well as upcoming years. To accomplish these and other tasks, the recruiters must have accurate statistical data so that they can identify specific trends. For instance, these trends can determine how many full-time, part-time or seasonal employees are needed during peak times. With this information, the finance department can allocate a specific amount for these resources.
Comply With Governmental Regulations
The talent management systems are also used to ensure the company can comply with specific employment regulations. Based on the circumstances, EEO can request a detailed report of the company’s employment activities. These reports are used to make sure recruiters are providing all diverse groups an equal opportunity. When the company does not have diversity in their candidate pools, they can use the talent management systems to assists with identifying the areas of lack. After the areas have been identified, the recruiters can seek a remedy to the problem so that EEO will not charge the company with fines.
How to Calm Community Worries During Corporate Hardship?
When a company is responsible for a significant percentage of a local community’s employment, it can put a lot of stress on the individuals running the company. When bad news strikes for your company you know there is the potential for a significant ripple effect to spread out to the rest of the community around you. While those at the company are no doubt aware of the effect the company has on the community around it, so too are the people who live in the town that rely on your company for work. When a problem is on the horizon it can unsettle the entire community if it is not handled right. Here is how to best share any bad news with the surrounding community.
Take an Honest Assessment
Before you can be honest with the community it is important to be honest internally. When facing a potential concern it is important to get as accurate of an assessment of the situation as possible. Not only does this enable you to communicate clearly to employees and the community, but it is also essential for creating an effective plan to avert the misfortune or minimize the damage it can inflict.
The worst thing you can do when faced with a potential piece of bad news is to share it rashly without taking time to craft a response. Saying the wrong thing in such a situation can significantly increase the fallout as a result of the bad news. By taking the time to assess where your company stands and what your options are you allow for the chance to reflect on your possibilities with a clear mind in order to find the best route forward.
Get Ahead of It
No matter how bad the news you have to share is, one thing you can count on is others’ guesses at what is going on will always be worse. This is why it’s essential to address the concerns directly instead of hiding them and hoping it goes unnoticed. When sharing the news, be honest with the community. The more open and honest you are, the more trusting and forgiving the community will be. This also allows the community to react and prepare, minimizing the negative impact of the news, and in turn minimizing the hit your company takes.
One of the best ways to put minds at ease when sharing bad news with the community is to have solutions ready to share at the same time. Similar to when sharing bad news with employees, offering solutions helps to calm nerves, as it provides a path forward for those in the community to see how the negative impacts of the bad news can be minimized and your company and the community around it can come out the other side of the issue in a strong state.
Keep Things Postive
When your company carries a great deal of influence in a region then you have the ability to help shift the community’s mood based on how you speak on issues. When it comes to delivering bad news, a positive framing goes a long way. By keeping the focus on the positives and ways to move forward toward a brighter future, you prevent a feeling of dread from setting in within the community.
No company wants to be put in the position of dealing with bad news or a PR crisis, but when you find yourself in that situation your best path forward is to minimize the negatives. By following these tips you can handle your next hardship as effectively as possible and return your company to the positive footing you prefer.
The post How to Calm Community Worries During Corporate Hardship? appeared first on Management Study HQ.